Why the HELL Did I Write a Book?!?!

I read a lot of books across many topics. I also wrote and produced a music publication, booked bands, created a wildly successful annual music festival, and created an independent music distribution company. This was all before the ubiquity of the internet – even before those “AOL 50 Free Hours of Internet Access” CDs would show up in your mail. Wasting time, garnering experience, and studying. Everything.

After years of banditry with scalawags, I began working in management and procurement. Shifting gears again, I moved into dentistry and headed up the bite splint business unit at a large dental laboratory. We introduced the NTI and marketed the bejeezus out of it taking it from the inventor’s garage to a household name in dental practices around the world. Heeding the voice of the customer, we also introduced sleep appliances to our offerings. The market wasn’t as developed as it is now. Home sleep testing was viewed as voodoo. Medical billing for appliances was a rarity, and the product options were extremely limited. Eventually I invented a proprietary appliance still sold by that lab network.

I led a team of 60 people responsible for the marketing, manufacturing, selling, and education surrounding these products. I learned a ton about bruxism, splint therapy, medical insurance, process improvement, management, team dynamics, leadership, and communication. I lectured extensively, penned articles, developed educational programs, and was a ball of stress 92% of the time.